Title Research: Split

For the first movie title, I looked at Split. I found the opening sequence for the movie on Art of the Title. Split had 22 title cards, ranging from the name of the studio who made it all the way to the director. This includes the title card along with every other title card, producer, co-producer, assistant director and everything in between. It ends with the director as every opening sequence does.

 The first few scenes are of the main girl being captured by our story's main antagonist. It shows a little hallway for two scenes and then goes to our main character. She is being pulled down a hallway while strapped to a medical bed of some sort. These are prioritized by showing how urgent this situation is. The scenes are short clips, giving it an anxious vibe too.

 The connotations for this are supposed to be urgency. Between the quick cutoffs of the scenes and the dark lighting. It makes the viewer feel nervous. The music also helps with the feeling, it's a kind of intense music choice. But this goes with the whole theme of the movie, urgency.

 The genre is defined in the first scene by not really letting you know whats happening fully so you dont get the whole picture. They do this by giving you a sense of dread and splitting up the scenes in a way that gets you nervous about whats happening. The music really helps with defining the genre because its intense. Music in horror films typically are intense music to help make you feel nervous or anxious about the situation.

 The target audience is fans of horror. This opening does all it can to make sure you know this is a horror movie. They use lots of dark and moody lighting and a cool color palette in almost all the scenes we see. The actors also help express this is a horror movie. The actor we see has a terrified facial expression as she is strapped to the medical bed and carried away.

 The use of technology effects the movie properly by cutting away at the perfect time. They cut away to the title card which is just a plain black background with bold white text. The titles appear first in a repetitive manner but then switches to a single, enlarged title. This is the same for all the titles for all of the movies producers, actors and others. The tittle is presented when it just appears on the black screen along with the signature, bolded white text. The movie typically used close ups and pans just to give it more of a scary vibe. The edits were just cut aways, nothing very special.