Research convention and Codes

Hi blog! Welcome back,

Today we're going to talk about what goes into a commercial and particularly NIKE commercials. NIKE commercials are based around athleticism and comfort. Their commercials mainly focus on the athletic department and also give a sense of style with clothing, gear, shoes such as their Air Force ones and many other brands. 

Now let's crackdown to their commercials. Like mentioned before, their commercials focus around the athletic department.There's many factors that are in play with sports commercials, angles, shots, and movements are a big piece of what you need to know to make your commercial a replica of the sport you're filming. Most common shots and angles used are called; 

• Wide shots
• High angles
• Close ups
• Two person shots
• Three person shots
• Establishing shot
• Long shots\

Shots and angles aren't the only factors however, movements are just as important as the angles you use. Nike commercials include lots of;

• Tracking Shots

• Crane shots

• Pans